Socially Oriented Behavior and Purchasing Emotions of Filipino Consumers towards Eco-Friendly Apparel Products

Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior

The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...

Towards Eco-friendly Database Management Systems

Database management systems (DBMSs) have largely ignored the task of managing the energy consumed during query processing. Both economical and environmental factors now require that DBMSs pay close attention to energy consumption. In this paper we approach this issue by considering energy consumption as a first-class performance goal for query processing in a DBMS. We present two concrete techn...

Environmental Awareness and Attitude towards Green Purchasing of Vietnamese Consumers

Along with a variety of actions to protect the environment, environmentally preferable purchasing (EPP), often referred to as “green purchasing” has been an emerging trend over recent decades all over the world. This trend is considered as a strategic alternative for all stakeholders in the society to promote the sustainable development of global production chain with the active involvement of ...

Effective Factors in Changing the Buying Behavior of Iranian Apparel Consumers

Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products

Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and...